Memory · Identity · Drift
Trace how social media shaped the person you became online.
Connect your accounts or try a demo profile to explore recurring themes, rewarded traits, and identity shifts.
Connect your data
What do you want to trace?
Which ideas, framings, and subjects you keep returning to across years of expression.
Sample insight
How it works
Connect or upload
Bring in your social media data, or begin with a fictional profile.
Trace recurring patterns
See which themes, behaviours, and signals keep resurfacing across your online expression.
Explore your narrative shifts
Understand what your environment rewarded, what changed, and what remained constant.
What you'll see
A structured reading of your online self — patterns you can see are patterns you can choose.
Fictional sample — your results will reflect your own data.
Three dimensions of self-trace
Resurfacing
What keeps coming back
Which phrases, themes, and framings you return to — and whether they look the same each time they come back.
Reinforcement
What the environment rewarded
Which kinds of expression got more response — and whether those same patterns became more frequent over time.
Agency
What you kept
The things you persisted in despite low attention. The parts of yourself that didn't need encouragement. These may be the clearest trace of your own agency.
The quiet process
Every platform you post on has a quiet influence — rewarding some things, ignoring others, surfacing certain patterns back to you. Over time, that shapes which version of yourself becomes easiest to inhabit.
Memory is not perfectly retrieved; it's reassembled. Identity is not statically stored; it's narratively maintained. In digital environments, that reconstruction process now has computational participants inside it.
SelfTrace helps you see how. Not to alarm you. Not to tell you what to fix. To give you visibility into a process that has been happening quietly, so you can decide what it means for yourself.
Private by design
All analysis runs in your browser. If you connect a social account, the connection is handled securely and your content is never stored on our servers. You can also use demo profiles with no sign-in at all.
How it works →
It takes a few minutes.
You might notice something you hadn't seen before.
Part of
The Govern the Human Project
SelfTrace is one experiment within a broader inquiry into how AI systems shape human identity, agency, and self-understanding.
